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Centre for Research & Development
University of Brighton ~ Faculty of Arts & Architecture
Project: Branding and web design for CRD, the department supporting research in the Faculty of Arts and Architecture at the University of Brighton. After leading a branding exercise with key figures in CRD and the University to ascertain CRD’s brand values and stakeholder goals, i worked with other members of the design team on a series of design approaches which were developed and refined with regular steering group reviews from CRD. Limitations of the brief were that the identity did not conflict or compete with the Universities existing branding.
Brand: The final approach focuses on the ‘R’ for research in CRD refreshing and changing across applications. A set of Rs from different fonts were selected, the fonts were selected for the place in design history that they reflect. There was such an amazing body of work to bring forward from the researchers practice at CRD that we decided to keep the colours of the identity simple, black and white, so as not to compete with the work. The deliverable at the end of the intensely paced branding stage was a styleguide for the new identity (pictured above).

Web site: The website stage of the project kicked off with user testing CRDs existing site with the clients observing. I then proceeded to implement the identity we created using wireframes provided by Cogapp’s production team. Leading this part of the project on design the process involved frequent review meetings with the client. The resulting designs were handed over to the technical team who developed the site in Plone. The site launched in November 2007.
Professor Jonathan Woodham, Director of CRD: “Working with Cogapp has been a highly beneficial experience. We learnt, through observation of user testing, just what was missing from our old research website and, working with the young and flexible Cogapp team, have been provided with an excellent, original and efficient design solution that signals the imaginative research ethos that we required.”
To read more about this project please visit:
http://www.cogapp.com/portfolio/html/CRD.html
http://artsresearch.brighton.ac.uk/